An Afternoon of Branding, Framer & Coffee
Make Your Brand Clearer.
Start A Website w/ Framer
That Feels Like You.
ABOUT THE SESSION
Let’s give your skills a brand and website to match.
Alam mong may value ang ginagawa mo. Pero paano mo ’yon ipapakita through your brand and website?
Simply Designs Sessions is an afternoon to work through that together. We’ll explore how to explain your offer, plan your website’s flow, and use copy and sales psychology to guide visitors toward the next step. Then we’ll bring those decisions into Framer.
Start your hero section—the opening section that introduces your value and next action—ask questions, and exchange ideas with fellow freelancers and founders.
Come with your laptop and an idea. Leave with clearer direction and something you can keep building.
OVERVIEW
Session Highlights
Here’s what we’ll do together.
OUR ATTENDEES
Who Should Join?
This is perf for you if you are a…
MEET YOUR HOSTS
Your Session Experts
Jennifer Estil
Brand Strategist • Official Framer Expert
• Founder of Simply Designs Studio
Jennifer designs what people see and builds the systems behind what happens next.
With over a decade of creative experience, she connects brand strategy, messaging, websites, and business systems. Through Simply Designs Studio, Crystal Branding Mastery, and Overflow Education, she helps founders and freelancers communicate their value and bring their ideas online.
For this session, she’ll show you how she plans website flow and copy before building in Framer—and guide you in applying that strategy to your own hero section and website.
May questions ka? Bring them. Let’s work through them together.
Ian Viernes
Brand Worldbuilder • Creative Strategist • Founder of Studio Four
A few years ago, Ian was producing hundreds of designs a week. He was working harder than ever, but still losing money.
The designs weren't the problem. They looked good, but there was little to set them apart from work someone else could do for less. Within a year, the agency he built had closed.
That experience changed how he approached design.
Today, Ian runs Studio Four, a brand strategy studio based in Makati. Instead of jumping immediately into design, he works with founders to uncover what they stand for, what makes them different, and what they want people to understand.
OUR SCHEDULE
The Afternoon Plan
Coffee, clarity, and a little building.
12:30 PM
1:00 PM
Arrival & Building Pass
Bring one valid ID for building access, check in, and settle into the venue.
1:00 PM
1:30 PM
Coffee & Introductions
Meet your hosts and fellow attendees, grab your coffee, and share what you’re building.
1:30 PM
2:30 PM
Branding Clarity w/ Ian Viernes
Explore who you help, what you offer, and how to turn that into a clearer website message.
2:30 PM
2:45 PM
Coffee Break
Refill your cup, stretch, and exchange ideas.
2:45 PM
3:30 PM
Website Strategy + Live Framer Demo w/ Jennifer Estil
Learn how page flow, copy, and sales psychology guide visitors toward action. Watch Jen apply those decisions to a premium website in Framer, with a closer look at the hero section.
3:30 PM
4:00 PM
Your Turn to Build
Start your website’s hero section: headline, supporting message, and primary call to action—with guidance from Jen.
4:00 PM
4:15 PM
Meet Scandino
Explore the venue and discover services that could support your business.
4:15 PM
4:30 PM
Connect + Q&A
Ask questions, share your progress, and swap ideas with fellow freelancers and founders.
4:30 PM
5:00 PM
Keep Building & Photo Ops
Explore optional courses and attendee-only offers, capture a few memories, and wrap up the afternoon together.
JUST ONE TICKET
Your Session Pass
An afternoon to invest in what you’re building.
RECORDING PASS (Batch 1)
OFFICIAL WORKSHOP RECORDING
Branding, Framer & meaningful Learning. Watch Anytime, Anywhere.
Includes:
branding Strat session (Ian Viernes)
Website strat + Framer Exercise (Jennifer Estil)
Official Copy of Workshop Slide Deck
Simply Designs Session Framer Template
Official Messenger Group Chat for Simply Designs Session Students
Chat Support Group for Q&A with Jennifer Estil
Exclusive Freelancers & Founders Community Group
Digital Certificate of Completion (HighLevel)
Full Workshop Recording + 1-Year Access
RECORDING RELEASE: 17 NOV 2026
SIMPLY DESIGNS SESSION,
HIGHLEVEL PORTAL
RELEASE DATE ON
17 NOV, TUE, 6PM
BONUS Merch: Cork Coaster
Every Coffee Pass holder will have a limited edition cork coaster.
YOUR TICKET PRIVILEGES
What's Included In Your Pass
A little guidance. Room to explore. Coffee on us.
EXCLUSIVE BONUS · FIRST 15 COFFEE or ZOOM PASS HOLDERS
Start with Coffee. Keep Building with Mentorship.
Booked to Overflow: 7-Day Live Group Mentorship
Day 1: The Premium Skill + Strategist Mindset
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Day 2: Brand Strategy, Copy + Website Flow
Day 3: Framer Essentials + Guided Build
Day 4: Audit, Refine + Keep Building
Day 5: Your Client Project + Essential Connections
Day 6: Publish, Showcase + Prepare for Framer Expert
Day 7: Package Your Skill + Start Selling
Day 8: Graduation + Your Next Chapter
FREQUENTLY ASKED BY YOU
Got questions? Read these.
You can also chat & email us.
What's the difference between Coffee Pass and Zoom Pass?
☕️ Coffee Pass (₱1,599) gives you the complete live experience on November 7, 2026, at Scandino, Makati. This includes both workshop sessions, hands-on exercises, networking, unlimited coffee, and 1-year recording access. 🥛 Zoom Pass (₱1,199 ) gives you access to the live Zoom workshop and full workshop recording, so you can learn Branding + Framer anytime, anywhere. Want the experience? Go Coffee. Prefer learning at your own pace? Go Zoom!
Do I need branding or Framer experience?
No prior experience is required. We’ll introduce practical branding and website strategy, demonstrate how they work in Framer, and guide you through a short hero-section exercise.
What should I bring to this session?
Bring your laptop, charger, and one valid ID for building access. PLUS: Have a business idea or personal brand you’d like to work on.
Will I finish my website during the session?
Quick answer: NO. ☕️ Instead, we’ll focus on planning and starting your hero section: a headline, supporting message, and primary call to action. You’ll also learn how to approach the rest of your website’s flow and copy, so you can continue building afterward.
Is food included with my Coffee Pass?
Unlimited coffee and non-coffee beverages are included with your Coffee Pass! ☕️ Food isn't included, but you're welcome to purchase snacks separately from Scandino's Fika Bar during the session.
Will there be a recording of this session?
Yes! 🎬 Our November 7 session will be professionally recorded. Coffee and Zoom Pass holders automatically receive the recording as part of their ticket. Both passes include 1-year recording access beginning November 17, 2026.
Can I upgrade my Zoom Pass to Coffee Pass?
Absolutely! ☕️✨ YYou can request an upgrade to Coffee Pass for an additional ₱400, subject to remaining seats. Upgrades are subject to available seats and approval from our team, and are accepted only until November 6, 2026. Just message us before purchasing another ticket, and we'll guide you through the process.
How is my seat/ticket confirmed?
Once your payment is successful, you'll receive your purchase confirmation and receipt by email. Coffee Pass: Complete your Luma registration using the same email address you used at checkout. Our team will manually review and approve your registration before your official eTicket is issued. Zoom Pass: No Luma registration needed! We'll email your recording access instructions when the portal opens on November 17. Didn't receive your confirmation? Check your Spam or Promotions folder, or message our team.
What if I can’t attend?
Plans changed? We understand! 🌸 Coffee Pass tickets are non-refundable, but you may transfer your ticket to another person at no additional charge. If you miss the live session, no refund will be issued for non-attendance. You can catch up through the workshop recording once it’s released. Simply contact our team to arrange the transfer and update the attendee details before the event. You can also keep your Coffee Pass and access the full workshop recording starting November 17, 2026, with 1-year access included.
What if the organiser cancels or reschedules?
If Simply Designs Session is rescheduled, we'll notify all affected ticket holders through their registered email and provide the updated event details. If the event is cancelled by the organisers, we'll provide information about the available refund or alternative arrangements. Your purchase is important to us, and we'll communicate any changes as early as possible.
OFFICIAL PARTNERS
Our Venue Partner
We are powered by partners who believe in connections & coffee.
Explore the Matcha Menu
Explore the Fika Menu
Enter through the Century Spire office / commercial lobby and take the elevator to the 16th floor. Bring a valid ID. Building security holds it at the lobby in exchange for a visitor pass and returns it on your way out.
OFFICIAL PARTNERS
Our Media Partner
We are powered by partners who believe in connections & coffee.
OFFICIAL SPONSORS
Our Merch Sponsor
TO YOU WHO'S STILL THINKING ABOUT IT
A Little Note Before We Meet ☕️✨
Hello nga pala, I’m Jennifer. ✨
Before becoming an officially recognized Framer Expert and founding Simply Designs Studio, naging freelancer muna ako as a VA, social media manager, graphic designer… kung anong kayang matutunan para makatulong sa clients, inaral ko.
For over 10 years, I’ve worked inside online businesses, learning how branding, messaging, and websites work together to help people understand what you offer, and why they should choose you.
Pero alam ko rin yung ang dami mong skills, pero hirap pa din mapakita yung value + epertise mo online. Yung kaya mong gumawa para sa iba, pero pag sa sariling brand mo na… biglang ang labo, and you even say: "Ay next month na lang".
If you’re a freelancer struggling to explain what you do, or a founder whose online presence hasn’t caught up with the business you’re building, this session was created with you in mind.
Together with Ian, I’ll guide you through practical branding and website strategy, show how it comes to life in Framer, and help you start your own hero section.
You don’t need a polished brand or experience with Framer to join. Bring your questions, your ideas, and a willingness to put them into practice.
May skills ka. May vision ka. Let’s make them easier to see these.
See you in the room, or on Zoom. 💚
Jennifer Estil
Founder, Simply Designs Studio
Host & Organizer, Simply Designs Session